Passive measurement of print: the promise and the perils of rfid technology

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Mri’s qualitative measures

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Measurement of magazine readership via the internet

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Restoring credibility to sunday magazine measurement in the u.s.

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Magazine audience accumulation: discussion of research issues, modeling and application

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Toward a mathematical theory of cross-survey inference

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An examination of differential weighting of successive waves of product usage estimates

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Magazine audience accumulation: development of a measurement system and initial results

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An examination of differential weighting of successive waves of magazine readership estimates

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Magazine audience accumulation: basic modeling issues

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