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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 2 - The challenges facing print

THE CHANGING FACE OF CONSUMER ADVERTISING AND THE IMPLICATIONS FOR AUDIENCE RESEARCH

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Coen, Robert J
Organisations: McCann - Erickson Worldwide
Topics: Advertising Effects, General

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READERSHIP RESEARCH AND USERS’ NEEDS IN THE ITALIAN MEDIA SITUATION

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Jannacone, Constantino
Organisations: ERCOM Srl
Topics: Survey Descriptions

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RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: General, Industry Issues

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COMMENTS ON ROGER GODBEER’S PAPER

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Schreiber, Robert
Organisations: Consultant
Topics: General, Industry Issues

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WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Thomas, Judy
Organisations: D'Arcy Masius Benton & Bowles
Topics: General, Industry Issues

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FORCING EUROPEAN UNITY

Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Masson, Peter J
Organisations: Massons
Topics: Survey Descriptions

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