An improved method of collecting and processing readership data
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Masson, Peter J, Sumner, Paul
Organisations: Bucknull & Masson
Topics: Data Collection, Fusion and Modelling, Readership Model
Specific issue readership measurement, part ii
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Readership Model