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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
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  • Contact
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Session 7 - Quality of reader

READERSHIP AND LIFESTYLE SURVEYS

Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Anselmi, Paolo
Organisations: Eurisko Spa
Topics: Targetting / Segmentation

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USE OF NEW QUALITATIVE CRITERIA IN MEDIA PLANNING

Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Targetting / Segmentation

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NOT LOOSING SIGHT OF THE FOREST

Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Puliyel, Thomas, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Validity

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IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?

Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation

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THE SALZBURG YARDSTICKS FOR EXPOSURE QUALITY – A DIFFERENT EXPERIENCE

Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Beike, Peter
Organisations: Die Zeit
Topics: Targetting / Segmentation

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