HOW ARE WE DOING? A PUBLISHER’S VIEWPOINT
Symposium: 1983: Montreal, Session 10 - Other uses of audience research
Authors: Whitley, Edward
Topics: General
MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues
Media research: a publisher’s expectations
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Coburn, N M
Organisations: Caxton Limited
Topics: General
A suggestion from India
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Sivaraman, Margassery
Organisations: Times of India Group
Topics: General
The way ahead – a British view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Burton, Jeff
Organisations: Birds Eye Foods Limited
Topics: General
The way ahead – An american view
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Schreiber, Robert
Organisations: Sports Illustrated
Topics: General
Reading and ‘readership’ – can the correlation be improved?
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Allt, Brian
Organisations: Mirror Group Newspapers
Topics: General, Readership Model
What the agency and the advertiser want
Symposium: 1981: New Orleans, Session 8 - Some observations on the way ahead
Authors: Nelissen, P L C
Organisations: Research en Marketing bv
Topics: General
Average issue readership measurement in Britain
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Brown, Michael
Organisations: Consultant
Topics: General, Readership Model, Survey Descriptions