Evolving models of online audience measurement: developments since vancouver
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Who was there? how many people have been there? a new approach of measuring the reach and user structure of web sites
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Multi-platform Measurement
Hearts and minds – managing a newspaper brand in the digital age
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Asquith, Richard, Hague, Anita
Organisations: BMRB International, The Financial Times
Topics: Multi-platform Measurement
Measuring print audiences via the internet
Symposium: 1999: Florence, Session 9 - Web Measurement and Marketing
Authors: Appel, Valentine, Elder, Andrew, Incalcatera, Tony
Organisations: Consultant, IntelliQuest
Topics: Internet (as data collection tool)
“Aliteracy”?: a threat to print media
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Corder, Clive, Haupt, Paul
Organisations: University of Witwatersrand
Topics: General, Survey Descriptions
Will tomorrow’s adult reject print media altogether?
Symposium: 1999: Florence, Session 8 - 2020 Vision - Who Will Be Reading?
Authors: Gardiner, Denise
Organisations: Starcom Media Vest Group
Topics: General
When late left beats early right
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Foley, Tim, Garton, Steve
Organisations: AC Nielsen, OMD
Topics: Advertising Effects
Weekly magazine audience data what’s to be done with them?
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Johnston, Helen
Organisations: Grey Advertising Inc.
Topics: Analysis Issues
Magazines need time – the build up of magazine audiences over time
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Debeer, Veronique, Lanckriet, Trui, Peeters, Stefaan
Organisations: Mediaxis
Topics: Fusion and Modelling
Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling