AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Analysis Issues
INTERNATIONAL DATA BASE QUALITY CO NTROL AND REPORTING STANDARDS : GOALS FOR THE ’80s
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Liebman, Leon
Organisations: Interactive Market Systems Inc.
Topics: Analysis Issues, Industry Issues
THE AFFINITY INDEX AS A MEASURE OF CONTACT QUALITY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Quality of Reading
MEASURING QUALITATIVE ASPECTS
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Bennike, Sigurd
Organisations: Danske Media Komite
Topics: Quality of Reading
VALS (VALUES AND LIFESTYLES SEGMENTATION)
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Richard, Adam
Organisations: Simmons Market Research Bureau
Topics: Targetting / Segmentation
THE USE OF SCALES IN PSYCHE 1982
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Elzinga, Hans
Organisations: ADMEDIA BV
Topics: Targetting / Segmentation
LIFE STYLES OF AMERICAN WOMEN AND THEIR RELATIONSHIP TO MAGAZINE READING
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Munn, Mark
Organisations: The Family Circle Inc.
Topics: Editorial Research, Targetting / Segmentation
POSITIONING PRINT MEDIA WITHIN A NATIONAL TYPOLOGY
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Quatresooz, Jean
Organisations: SOBEMAP S.A.
Topics: Targetting / Segmentation
WHAT TO DO ABOUT READING QUALITY?
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: McDonald, Colin
Organisations: Communication Research Ltd
Topics: Quality of Reading
THE VALIDITY OF INTENSITY QUESTIONS
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Gramse, Georg
Organisations: ZEIT-Verlag Hamburg
Topics: Quality of Reading