Brand Equity Beyond Reach
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Hartman, Harm
Organisations: Ipsos Connect
Topics: Brand Attributes, Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
Testing Engagement for a Syndicated Study
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Chan, Peter, Williams, Don, Withers, Hastings, Wood, Mark
Organisations: NADbank, PMB Print Measurement Bureau, Canada, TNS Canada
Topics: Engagement (all platforms) – see also Quality of Reading
Tablets on the Brain
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Adams, Sean
Organisations: News UK
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience, Tablets and e-readers – readership on
What Can Neuroscience Tell Us About Why Print Advertising Works?
Symposium: 2015: London, Session 7 - Neuroscience
Authors: McDonald, Scott
Organisations: Nomos Research & Columbia Business School
Topics: Engagement (all platforms) – see also Quality of Reading, Neuroscience
The ARF’s Ground Truth Initiative: Understanding the Neuroscience of Media Use
Symposium: 2015: London, Session 7 - Neuroscience
Authors: Fuguitt, Gayle, Stipp, Horst
Organisations: Advertising Research Foundation, Research & Innovation
Topics: Neuroscience, Passive Measurement
Where Do Social Media Conversations Start?
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Cleveland, Britta, Galin, Michal, Maireder, Axel, Reynolds, Christopher, Weiss, Cara
Organisations: Condé Nast Publications, Gfk, Meredith Corporation
Topics: Social media
Developing creative strategies with Facebook conversations
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Bhargava, Neha, Kim, Eurry, Nawathe, Nikhil
Organisations: Facebook Inc.
Topics: Social media
Influence and impact across all channels
Symposium: 2015: London, Session 8 - Stimulating Brand Conversations & Driving Sales
Authors: Adams, Sean, Thomson, Steve
Organisations: Keller Fay UK, News UK
Topics: Word of mouth
The New Swiss National Readership Survey: Fit for the future
Symposium: 2013: Nice, Session 1 - Adapting to Cross-Platform Moderator: Andy Brown
Authors: Amschler, Harald, Hoffmann, Jella
Organisations: WEMF
Topics: Data Collection, Digital Platforms, Internet (as data collection tool), Multi-platform Measurement, Tablets and e-readers – readership on