Adding Online Data to Offline Understanding
Symposium: 2009: Valencia, Session 2 - Measurement of Online Audiences
Authors: Costa do Nascimento, Andréa, Crivellaro, Alexandre, Gimenez, Leticia, Mileto, Dimas
Organisations: Editora Abril, IBOPE Media Information
Topics: Digital Platforms, Fusion and Modelling, Internet (as data collection tool), Multi-platform Measurement, Passive Measurement
Can magazines be compared to flip technology? the missing link
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Crivellaro, Alexandre, Tonelli, Giovanni
Organisations: IBOPE Media Information
Topics: Internet (as data collection tool)
Building a panel from a recent reading database through fusion
Symposium: 2003: Cambridge, Massachusetts, Session 6 - Fusion
Authors: Crivellaro, Alexandre, Ferrari, Flavio
Organisations: IBOPE Media Information
Topics: Fusion and Modelling, Panel Research