Planning print in a multi-channel world
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Cook, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
Evaluating magazines ots in cross-media advertising campaigns
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Campbell, Carrie, Havlena, William
Organisations: Dynamic Logic, National Geographic
Topics: Advertising Effects, Readership Model
The power of the written word
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Math, Andras, Perjés, Tamás
Organisations: Ipsos-Szonda, Ringier
Topics: Advertising Effects, Inter-media Comparison
Newspaper and Magazine Consumption off- and online. A future printed in full colour or in black and white?
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Callius, Peter, Lithner, Anders
Organisations: Research International
Topics: Multi-platform Measurement
Can magazines be compared to flip technology? the missing link
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Crivellaro, Alexandre, Tonelli, Giovanni
Organisations: IBOPE Media Information
Topics: Internet (as data collection tool)
Experiential engagement with online content web sites and the impact of cross-media usage
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: J. Calder, Bobby, Malthouse, Edward C.
Organisations: Integrated Marketing Communications, Kellogg Graduate School of Management, Northwestern University
Topics: Multi-platform Measurement
Strategic multi-media planning: casting an eye on the opposition: why the advertising impact of the competitors has to be considered, to maximise sales
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Thurich, Arne, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Advertising Effects
Cross-rating
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Canquilhem, Jean-Francois, Schmutz, Bruno
Organisations: JFC
Topics: Advertising Effects, Inter-media Comparison
Calibrated fusion evaluation: the mri-comscore case
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Ivins, Bob, Mattlin, Jay A., Napior, David
Organisations: comScore, Mediamark Research Inc
Topics: Fusion and Modelling
Media experience and advertising experience: Application of a multi-media research tool
Symposium: 2005: Prague, Session 6 - Print in a Multi Media World
Authors: Bronner, Fred, Kuijpers, Vincent, Van Velthoven, Stephan
Organisations: Veldkamp/Marktonderzoek, Amsterdam
Topics: Advertising Effects, Inter-media Comparison