An experiment in measuring brand enhancement
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Advertising Effects, Quality of Reading
Selling print short: the need to re-assess reading and readership
Symposium: 2003: Cambridge, Massachusetts, Session 7 - Air Alternatives
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Readership Model
Aim, advertising impact measure
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Shields, Brian, Van Der Noort, Wim
Organisations: International Herald Tribune, Interview NSS
Topics: Quality of Reading
Researching the most prominent and influental: international comparisons
Symposium: 2001: Venice, Session 7 - Niche Audiences
Authors: Brummell, Anne, Shields, Brian
Organisations: International Herald Tribune, Ipsos MediaCT
Topics: Survey Descriptions, Targetting / Segmentation