Causal Analytics for Media Planning
Symposium: 2015: London, Session 3 - Better Methods, Making Progress
Authors: Dodson, Richard, Mandel, Igor
Organisations: Telmar
Topics: Fusion and Modelling, Media planning
Regional Newspaper Readership and Integrated Website Audience Data
Symposium: 2009: Valencia, Session 5 - Meeting Clients Needs
Authors: Dodson, Richard, Holland, Roger
Organisations: JICREG, Telmar
Topics: Digital Platforms, Fusion and Modelling, Multi-platform Measurement
Measuring the brand audience for regional newspapers (print & on-line)
Symposium: 2007: Vienna, Session 4 - Advancing Data Integration
Authors: Dodson, Richard, Swan, Karen
Organisations: Telmar, Trinity Mirror
Topics: Fusion and Modelling, Multi-platform Measurement
Audience accumulation and the link with print advertising effectiveness
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dodson, Richard
Organisations: Telmar
Topics: Advertising Effects, Fusion and Modelling
RESEARCHING SPECIAL MARKETS: BUSINESSMEN IN THE UK
Symposium: 1988: Barcelona, Session 3 - Media choices
Authors: Dodson, Richard
Organisations: Telmar
Topics: Survey Descriptions, Targetting / Segmentation
UK DEVELOPMENT WORK ON DIARY PANELS
Symposium: 1985: Salzburg, Session 4 - Technical Issues (Part 2)
Authors: Beeson, Roger, Dodson, Richard
Organisations: Lonsdale Advertising
Topics: Data Collection, Panel Research