“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation
Print and multi-media optimization: an evolutionary approach
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Collins, James, Harris, Steve
Organisations: BMRB International, Scarborough Research Corporation
Topics: Analysis Issues
When worlds collide will print measurement measure up?
Symposium: 1999: Florence, Session 1 - When Worlds Collide Will Print Measurement Measure Up?
Authors: Mitchell, Dawn, Silman, Richard
Organisations: BMRB International, Ipsos MediaCT
Back to the future – the impact of multi-media technology on readership research
Symposium: 1997: Vancouver, Session 11 - Can Machines Do It Better Technology
Authors: Brown, Andy, McMahon, Liz, Overy, Peter
Organisations: BBC Worldwide Ltd., BMRB International
Topics: Data Collection, Passive Measurement
Sharper or smoother? selective targeting three decades later
Symposium: 1997: Vancouver, Session 10 - Beyond Air
Authors: Wicken, Geoff
Organisations: BMRB International
Topics: Targetting / Segmentation
Segmenting by attitudes to tv advertising
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation
Can response rates to mail surveys be improved over time and, if so, how?
Symposium: 1995: Berlin, Session 5 - Response Rates
Authors: Silman, Richard
Organisations: BMRB International
Topics: Response Rates
FUSING A STATIC WITH A CONTINUOUS DATABASE: THE TGI/BARB EXPERIENCE
Symposium: 1991: Hong Kong, Session 7 - Fusion Data Manipulation
Authors: Bedwell, Richard
Organisations: BMRB International
Topics: Fusion and Modelling
IS ONE PSYCHOGRAPHIC SOLUTION ENOUGH?
Symposium: 1988: Barcelona, Session 7 - Quality of reader
Authors: Bermingham, John
Organisations: BMRB International
Topics: Targetting / Segmentation
TITLE RECOGNITION – IS IT A PROBLEM?
Symposium: 1983: Montreal, Session 5 - Technical issues: title recognition, screens and filters, and bias
Authors: Bermingham, John
Organisations: BMRB International
Topics: Questionnaire Design