Title confusion: the impact of response error on competitive pairs
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Baim, Julian, Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Dazed and confused: the characteristics and behavior of title confused readers
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Frankel, Martin, Galin, Michal, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Questionnaire Design
Passive measurement of print: the promise and the perils of rfid technology
Symposium: 2005: Prague, Session 5 - Technical Problems and Solutions
Authors: Mattlin, Jay A., McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Passive Measurement
Through the window of neuroscience: a comparison of print ads and tv ads
Symposium: 2005: Prague, Session 2 - Response and Non Response
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Advertising Effects, General, Inter-media Comparison
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)
Using the 24 hour day as the common denominator for cross-media comparisons: the case of multi-media mentor
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Inter-media Comparison
Online media measurement: after the deluge
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Multi-platform Measurement
The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation