Electronic measurement of print – it is 1995. where is it?
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Douglas, Stephen A.
Organisations: The Douglas/Jones Group
Topics: Passive Measurement
Using casi-audio (computer assisted self interview with audio) in readership measurements
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Appel, Valentine, Arpin, David, Baim, Julian
Organisations: Consultant, Mediamark Research Inc
Topics: Data Collection
The utilization of capi in media analysis at AG.MA
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Wiegand, Jurgen
Organisations: Media-Micro-Census GmbH
Topics: Data Collection
Back to basics – reading is still a major media activity
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Weibel, Erwin
Organisations: Publicitas
Topics: Data Collection, Inter-media Comparison
Quality comparison in a multimedia time use study
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Den Boon, Arie, Kalfs, Nelly
Organisations: Transport Research Centre, Twinfo
Topics: Inter-media Comparison
Personal in-home interviews versus self-administered mail panel: does it really matter for measuring print audiences?
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Chandon, Jean-Louis, Fagot, Carole
Organisations: EMAP France, IAE
Topics: Data Collection, Panel Research
Weekly measurement of issue by issue readership using the recent reading method – report on an experiment that partly failed, due to new techonology
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Van Meerem, Leendert
Organisations: gfk Intomart
Topics: Data Collection, Readership Model
The challenge of interactive media to conventional print measurement models
Symposium: 1995: Berlin, Session 2 - Technology
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement