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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 2 - The Ideal Survey

THE IDEAL AND UNTIL THE IDEAL SURVEY

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model

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CAN WE REALLY EXPECT ONE SOLUTION TO SATISFY ALL OUR NEEDS?

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: General

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MACH 90: A BASIS FOR INTEGRATED MEDIA PLANNING

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Survey Descriptions

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INVESTIGATING READERSHIP LAG

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pincott, Gordon
Organisations: Millward Brown
Topics: Advertising Effects, Readership Model

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VOX POPULI – THE NEEDS OF NRS USERS

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Industry Issues

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OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Laborie, Jean-Louis
Organisations: The Media Partnership Research
Topics: Inter-media Comparison

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SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?

Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pfleiderer, Rolf, Unholzer, Gerhard
Organisations: TNS Infratest GmbH
Topics: General, Inter-media Comparison

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