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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 4 - Validation and realiability

ON VALIDATING THE FIRST TIME READ YESTERDAY METHOD – A CONTINUING STORY

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Appel, Marion, Walstra, Bouke
Organisations: Burke-Inter/View
Topics: First Reading, Reliability, Validity

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RELIABILITY OF THE YESTERDAY FIRST TIME READ METHOD

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Van Niekerk, Paul
Organisations: Het Media Instituut
Topics: First Reading, Reliability, Validity

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TOWARDS A GOLD STANDARD

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: First Reading, Validity

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DEVELOPING AND VALIDATING A MEASUREMENT OF “FIRST READING”

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Brown, Michael
Organisations: Roy Morgan International
Topics: First Reading, Validity

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A SECOND STUDY INTO THE NATURE OF READING EVENTS WHICH DO AND DO NOT GET REPORTED

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Readership Model, Validity

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A NEW FULL THROUGH-THE-BOOK STUDY

Symposium: 1988: Barcelona, Session 4 - Validation and realiability
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Readership Model, Validity

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