ASI
  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search
Publishing and Data Research Forum | PADRF
  • Twitter
  • LinkedIn
  • Vimeo
  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 5 - Readers Per Copy

DIFFERENT TECHNIQUES PRODUCE DIFFERENT RESULTS – BUT TO WHAT EXTENT?

Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langhoff, Per
Organisations: IFK - Instituttet for Kommuikasjon a.s.
Topics: Readership Model, Survey Descriptions

Continue

HIGH READERS-PER-COPY: AN ATTEMPT AT VALIDATION

Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Puliyel, Thomas
Organisations: Indian Market Research Bureau
Topics: Reliability, Validity

Continue

RELATIONSHIPS BETWEEN NUMBERS OF READERS PER COPY AND THE CHARACTERISTICS OF MAGAZINES

Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Crisci, Maria Teresa
Organisations: DOXA Institute
Topics: Validity

Continue

MAGAZINE ISSUE AGE IN PUBLIC PLACES

Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Eadie, Wayne
Organisations: Newsweek
Topics: Validity

Continue

SOME THOUGHTS ON THE VISUAL VERIFICATION OF READING CLAIMS

Symposium: 1985: Salzburg, Session 5 - Readers Per Copy
Authors: Langschmidt, Wally
Organisations: Market Research Africa
Topics: Readers-per-copy(RPC), Readership Model, Validity

Continue

© Advertising Seminars International Limited Registered in England & Wales Company No. 2611535 VAT Reg No. 577 3045 26

Office Address 111 Whitchurch Road Tavistock Devon PL17 9BQ United Kingdom T +44 (0)1822 618 628 E admin@asiconferences.com