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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 7 - Print Advertising Effectiveness

The time inc. magazine experience study

Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Blyn, Barry, Frank, Betsy
Organisations: Time Inc.
Topics: Multi-platform Measurement, Quality of Reading

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An experiment in measuring brand enhancement

Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Advertising Effects, Quality of Reading

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Return on engagement quantifying the impact of reader engagement on ad effectiveness

Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading

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New effectiveness standards for magazines media planning

Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects

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Selling media in a multi-platform world

Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement

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