THE INFLUENCE ON CUMULATIVE COVERAGE FIGURES OF USING DIFFERENT TEMPORAL DEFINITIONS OF THE READERSHIP IN THE BROADEST SENSE
Symposium: 1985: Salzburg, Session 3 - Technical Issues (Part 1)
Authors: Tennstadt, Friedrich
Organisations: Institut für Demoskopie Allensbach
Topics: Analysis Issues, Questionnaire Design
APPLES AND READERSHIP – FOR PUBLISHERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Consterdine, Guy
Organisations: International Thomson Publishing Ltd
Topics: Analysis Issues, Editorial Research
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
CLUSTERING TECHNIQUES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Santini, Gilles
Organisations: IMS France
Topics: Analysis Issues
AN IMPROVED METHOD OF ESTIMATING CUMULATIVE READERSHIP
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Analysis Issues