Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions
Print and multi-media optimization: an evolutionary approach
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Collins, James, Harris, Steve
Organisations: BMRB International, Scarborough Research Corporation
Topics: Analysis Issues
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Using database overlays to correct survey non-response bias
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Appel, Valentine, Cable, Virginia, Jennings, Dan
Organisations: Consultant, The Wall Street Journal
Topics: Analysis Issues, Response Rates
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Flows in audience markets
Symposium: 1995: Berlin, Session 6 - Circulation and Readership
Authors: Farina, Maria Silvia
Organisations: Alis SRL
Topics: Analysis Issues
Use of reach and frequency data for effective placement of advertising
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Dukta, Solomon, Frankel, Lester R
Organisations: Audits & Surveys
Topics: Analysis Issues, Fusion and Modelling
Quality of reach: researchers – headache, publishers- heartache and planners- toothache
Symposium: 1993: San Francisco, Session 10 - Fusion, modelling audience accumulation
Authors: Van Der Noort, Wim
Organisations: Cebuco, Interview NSS
Topics: Analysis Issues, Quality of Reading
CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions
USING INFORMATION ON COPY AGE AND OWNERSHIP IN MAGAZINE SCHEDULING
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Smith, Alan
Organisations: IPC Magazines
Topics: Analysis Issues, Quality of Reading