ARF’s research initiative for magazine measurement (RIMM)
Symposium: 1997: Vancouver, Session 2 - Politics International Developments
Authors: Samuels, Gabe
Organisations: Advertising Research Foundation
Topics: Industry Issues
CHANGES IN THE GREAT BRITAIN NRS
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Beeson, Roger
Organisations: National Readership Survey, GB
Topics: Data Collection, Industry Issues, Survey Descriptions
PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions
CANADIAN READERSHIP METHODOLOGY CHANGE A CASE STUDY OF AN INDUSTRY GROUP IN ACTI
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Chaplin, John
Organisations: PMB Print Measurement Bureau, Canada
Topics: Industry Issues, Survey Descriptions
THE STRANGE CASE OF QUARTER FOUR, 1988: A CAUTIONARY TALE
Symposium: 1991: Hong Kong, Session 3 - Technical Issues
Authors: Beeson, Roger
Organisations: Charles Barker Advertising UK
Topics: Industry Issues, Newspaper Measurement
VOX POPULI – THE NEEDS OF NRS USERS
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Industry Issues
ADAPTING THE SOUTH AFRICAN – ALL MEDIA AND PRODUCTS SURVEY- (AMPS) TO THE REQUIREMENTS OF USER
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Yssel, Gert
Organisations: SAARF
Topics: Industry Issues, Readers-per-copy(RPC), Survey Descriptions
RESEARCH TO MARKET PRINT MORE SUCCESSFULLY: A MULTI-NATIONAL ADVERTISER’S VIEW
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: General, Industry Issues
COMMENTS ON ROGER GODBEER’S PAPER
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Schreiber, Robert
Organisations: Consultant
Topics: General, Industry Issues
WHAT ARE AN INTERNATIONAL ADVERTISING AGENCY’S NEEDS FOR MEDIA RESEARCH?
Symposium: 1988: Barcelona, Session 2 - The challenges facing print
Authors: Thomas, Judy
Organisations: D'Arcy Masius Benton & Bowles
Topics: General, Industry Issues