Magazine effectiveness now directly observable
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Green, Mark
Organisations: The Nielsen Company
Topics: Advertising Effects, Inter-media Comparison
Power of magazines vs. tv and internet
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Bronner, Fred, Kuijpers, Vincent, Soethof, Corina
Organisations: NUV, University of Amsterdam
Topics: Advertising Effects, Inter-media Comparison
Time of transition: what’s happpening where?
Symposium: 2007: Vienna
Authors: Meier, Erhard
Topics: General, Survey Descriptions
New orleans to vienna: a retrospective
Symposium: 2007: Vienna
Authors: Appel, Valentine, Cable, Virginia
Organisations: Consultant, The Wall Street Journal
Topics: General, Readership Model
Star collision caused dinosaur extinction
Symposium: 2007: Vienna
Authors: Ferrari, Flavio, Lobl, Roberto
Organisations: IBOPE Media Information
Topics: General, Multi-platform Measurement
Changing demands for research
Symposium: 2007: Vienna
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: General, Industry Issues
Changes in demand: the publishers perspective
Symposium: 2007: Vienna
Authors: Hague, Anita, McGarrigle, Andre
Organisations: Guardian News and Media, The Financial Times
Topics: Multi-platform Measurement
Young readership
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: De La Macorra, Alicia, De Zúñiga, Carlos
Organisations: Ipsos-Bimsa
Topics: Industry Issues, Targetting / Segmentation
Are young people abandoning magazines?
Symposium: 2007: Vienna, Session 2 - Young Readers and Other Pertinent Issues
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Industry Issues, Targetting / Segmentation