MEASURING THE READERSHIP OF SUPPLEMENTS
Symposium: 1993: San Francisco, Session 8 - Newspaper readership
Authors: Merchant, Katy, Thadani, Ramesh
Organisations: Indian Market Research Bureau
Topics: Sections Readership
INTERNATIONAL MEDIA IN PERSPECTIVE
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jones, Celia
Organisations: MJP Carat International
Topics: Survey Descriptions
HARMONISATION OF PRESS RESEARCH METHODOLOGIES IN S.E. ASIA DREAM OR VIRTUAL REALITY?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Green, Andrew
Organisations: SRG
Topics: Survey Descriptions
EUROPEAN READERSHIP DATA: HARMONY OR CHAOS?
Symposium: 1993: San Francisco, Session 7 - International harmonisation
Authors: Jacklin, Nigel
Organisations: RSL - Research Services Ltd
Topics: Survey Descriptions
RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Questionnaire Design
IRREGULARLY PUBLISHED MAGAZINES: FREQUENCY AS A MEANS OF ESTIMATING READERSHIP IN A RECENT READING ENVIRONMENT
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
ENOUGH ALREADY, PLEASE: JUST LEAVE ME ALONE!!!
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Response Rates
ARE HARD-TO-GET RESPONDENTS ANY DIFFERENT IN THEIR READING BEHAVIOUR FROM OTHERS?
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Tripathi, Praveen
Organisations: MediaSearch
Topics: Response Rates
READERSHIP AND SURVEY NON-RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Smart, John, Vorster, Hans
Organisations: Applied Marketing Statistics, Totum Audits & Surveys Inc.
Topics: Response Rates
THE IMPACT OF INCENTIVES AND MULTI-MEDIA APPROACHES? ON THE LEVELS OF RESPONSE
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Baim, Julian
Organisations: Mediamark Research Inc
Topics: Response Rates