ANALYSING THE EFFECTS OF CHANGING METHODOLOGIES IN AUSTRALIA
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Tansey, Peter
Organisations: Time Magazine, Australia
Topics: First Reading, Survey Descriptions, Validity
THE NEW MEDIA ANALYSIS MODEL IN GERMANY
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions
DEVELOPMENT IN MAGAZINE AUDIENCE MEASUREMENTS IN THE US SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Survey Descriptions, Validity
A REVIEW OF CHANGES SINCE MONTREAL
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Bates, Bryan, Meier, Erhard
Organisations: MORI Ltd, RSL - Research Services Ltd
Topics: General, Survey Descriptions
HOW ARE WE DOING? THE SYMPOSIUM AS CONTINUUM
Symposium: 1983: Montreal, Session 10 - Other uses of audience research
Authors: Henry, Harry
Topics: General
HOW ARE WE DOING? AN ADVERTISER’S VIEWPOINT
Symposium: 1983: Montreal, Session 10 - Other uses of audience research
Authors: Belkin, Marvin
Topics: General
HOW ARE WE DOING? AN AGENCY VIEWPOINT
Symposium: 1983: Montreal, Session 10 - Other uses of audience research
Authors: Hanrahan, John
Topics: General
HOW ARE WE DOING? A PUBLISHER’S VIEWPOINT
Symposium: 1983: Montreal, Session 10 - Other uses of audience research
Authors: Whitley, Edward
Topics: General
MANAGEMENT USES OF SYNDICATED MAGAZINE AUDIENCE RESEARCH
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: General, Industry Issues
APPLES AND READERSHIP – FOR PUBLISHERS
Symposium: 1983: Montreal, Session 9 - Other uses of audience research
Authors: Consterdine, Guy
Organisations: International Thomson Publishing Ltd
Topics: Analysis Issues, Editorial Research