Releasing the full potential of programmatic advertising
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Topics: Programmatic
Programmatic for Print Buying – Developing Innovative Solutions to Connect Advertisers to Print
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Baim, Julian, Galin, Michal, Jacobs, Lori
Organisations: GfK MRI
Topics: Programmatic, Targetting / Segmentation
What is the Cost of an Unseen Ad?
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Millman, Steve, Tan, ZhiWei
Organisations: comScore
Topics: Accountability – see Return on Investment and Advertising Effects, Viewable Impressions
The MR’s Roadmap for Enhancing Digital Audience Measurement
Symposium: 2015: London, Session 5 - Feeding the machine: programmatic solutions
Authors: Gunzerath, David, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues, Viewable Impressions
Measuring the Impact of Engaging Experiences
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Katz, Helen, Zaucha, Barbara
Organisations: Starcom Media Vest Group, Starcom Worldwide
Topics: Engagement (all platforms) – see also Quality of Reading
Engagement as visual attention: A new story for publishers
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Bassett, David, Green, Andrew
Organisations: Ipsos Connect, Lumen Research
Topics: Engagement (all platforms) – see also Quality of Reading
Brandscape: Measurement metric evolution and a celebration of reader engagement
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Basson, Yvette, Bramley, Julie, Terry, Kate, Walshe, Tania, Whitney, Andrew
Organisations: Bauer Media Group NZ, Nielsen NZ, Nielsen SEANAP, Watch Methods
Topics: Engagement (all platforms) – see also Quality of Reading, Multi-platform Measurement
The Value of Engagement among the Online News Audience
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Wicken, Geoff, Ying, Shen
Organisations: China, Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading
Cracking the code of Online Readership or why traditional metrics don’t suffice
Symposium: 2015: London, Session 6 - Audience Engagement: The Next Generation
Authors: Koning, William, Pishke, Oliver
Organisations: Kantar Media Audience Intelligence
Topics: Engagement (all platforms) – see also Quality of Reading