Measuring and then increasing the accuracy of Britain’s national Readership Survey – A Validation Project
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Belson, William
Organisations: Survey Research Centre
Topics: Validity
Replicated and parallel readership
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Cornish, Pym
Organisations: RSL - Research Services Ltd
Topics: Model Bias, Readership Model, Validity
The ARF certitude tests
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Lysaker, Richard
Organisations: Audits & Surveys
Topics: Validity
A note on replication and recency
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Model Bias, Readership Model
The level of magazine reading
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Joyce, Timothy
Organisations: Mediamark Research Inc
Topics: Validity
Telescoping: the skeleton in the recent reading closet
Symposium: 1981: New Orleans, Session 2 - Alternative techniques and the problems of validation
Authors: Appel, Valentine
Organisations: Simmons Market Research Bureau
Topics: Model Bias, Validity
Canada – the print measurement bureau
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Authors: Vorster, Hans
Organisations: Comac Communications
Topics: Survey Descriptions
Multi-media research in the Netherlands
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions
The methodological evolution of the Swiss multi-media survey (MMS)
Symposium: 1981: New Orleans, Session 1 - Current Practices across the world
Topics: Survey Descriptions