Return on engagement quantifying the impact of reader engagement on ad effectiveness
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Eadie, Wayne
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Quality of Reading
New effectiveness standards for magazines media planning
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cour, Nicolas, LevÍque, Pascale
Organisations: Lagardère Publicité
Topics: Advertising Effects
Selling media in a multi-platform world
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement
Communication qualities in the multi-media environment
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beech, Victoria, Wicken, Geoff
Organisations: KMR Group, MindShare Worldwide
Topics: Advertising Effects, Inter-media Comparison
The effectiveness of print contact
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Perjés, Tamás
Organisations: Ipsos-Szonda
Topics: Advertising Effects, Inter-media Comparison
Brand relations and buyer migration
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Hallemann, Michael, Vogel, Frank
Organisations: Gruner + Jahr AG & Co
Topics: Advertising Effects, Inter-media Comparison, Panel Research
Measuring magazine advertising effectiveness and synergies
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Cardarelli, Robert, De Montigny, Michelle, Eadie, Wayne, Havlena, William
Organisations: Dynamic Logic, Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
How magazines maximize roi
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Costa, Andrea, Mileto, Dimas, Ruttul, Daina
Organisations: Abril Group, Ipsos Brazil
Topics: Advertising Effects, Inter-media Comparison
The ipa touchpoints initiative in practise
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: Beeftink, Belinda
Organisations: IPA
Topics: Inter-media Comparison
Touchpoints: integration for multi-media planning
Symposium: 2007: Vienna, Session 5 - Print and Multimedia Planning
Authors: O'Sullivan, Noel, Wilcox, Steve
Organisations: RSMB Audience Research Ltd
Topics: Fusion and Modelling, Inter-media Comparison