Measuring the world wide web
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Maroney, Denman
Organisations: DMB&B
Topics: Multi-platform Measurement
Not drowning but waving: researching the internet
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Highland, Peter, Jacklin, Nigel
Organisations: Objective Research, The Financial Times
Topics: Multi-platform Measurement
Are web-based exposures contaminating print media audience estimates?
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: McDonald, Scott
Organisations: Time Warner Inc.
Topics: Multi-platform Measurement
Website and the readership reflex
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Donato, Paul
Organisations: Audits & Surveys
Topics: Multi-platform Measurement
How one research company approaches newspaper section readership : an overview of methodology and reading trends
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Cognac, Bernadette, Higginbotham, James
Organisations: International Demographics
Topics: Sections Readership
The measurement of newspaper sections readership on the uk nrs
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Birt, Hilary
Organisations: RSL - Research Services Ltd
Topics: Sections Readership
Reach of newspaper sections : new methods, new figures
Symposium: 1997: Vancouver, Session 6 - Can We Do More and Can We Do It Better
Authors: Brennecke, Swantje, Bronner, Fred, Van Niekerk, Paul
Organisations: The Media Partnership Research, Veldkamp/Marktonderzoek, Amsterdam
Topics: Sections Readership
Age of issue in the ttb readership measurement
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Withers, Hastings
Organisations: PMB Print Measurement Bureau, Canada
Topics: Readership Model
Title confusion versus issue frequency in a mail survey
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Healey, Thomas E
Organisations: J.D. Power & Associates
Topics: Data Collection, Questionnaire Design, Readership Model
Alternative approaches to collecting quality of reading data
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Draves, Lindsey
Organisations: Simmons Market Research Bureau
Topics: Quality of Reading