Equal measures : why national newspapers should be measured like magazines
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Appel, Valentine, Robinson, Thomas D
Organisations: Consultant, The Wall Street Journal
Topics: Newspaper Measurement
On the relative threats from sampling and non-sampling errors in print audience
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Englert, Sherry, Pinnell, Jon
Organisations: MarketVision Research, Ohio, USA
Topics: Reliability, Sampling
Test-retest reliability of screen and read
Symposium: 1997: Vancouver, Session 5 - Technical Issues
Authors: Walsh, Peter
Organisations: ACNielsen-McNair
Topics: Questionnaire Design, Reliability
Just in time data modelling
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Raimondi, Dina, Santini, Gilles
Organisations: IMS France, TMPR
Topics: Fusion and Modelling
Multi-media reach and frequency analysis
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Johnson, Hugh, Wilcox, Steve
Organisations: Channel 4 Television, RSMB Audience Research Ltd
Topics: Analysis Issues, Inter-media Comparison
Enhanced ascription
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
Benchmarking : from theory to practice
Symposium: 1997: Vancouver, Session 4 - Fusion and Modelling
Authors: Collins, James, Mallett, Daniel
Organisations: Simmons Market Research Bureau
Topics: Fusion and Modelling
The mpa syndicated readership research task force paper
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Love, Kathi, Smollens, Susan, Trentham, Charlene
Organisations: Business Week, Consultant, Magazine Publishers of America
Topics: Reliability, Survey Descriptions
From FRY to FRIPI?
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: First Reading
Pragmatic readership measures for the future
Symposium: 1997: Vancouver, Session 3 - Is There a Right Way Comparison of Methods
Authors: Grant, Peter, Levine, Michele, Morgan, Gary
Organisations: Roy Morgan International
Topics: Readership Model