The new currency in print media – the advertisement exposure probability
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure
Shifting the frame of reference in print media research: quality vs quality vs relationship
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Isaac, Geoff, Wilson, Richard
Organisations: Wilson MLI, Sydney, Australia
Topics: Quality of Reading
Mediagraphics – a guidebook through the media galaxy
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Rob Young, Thompson, Ivor
Organisations: Harrison, Young, Pesonen & Newell, Thompson Lightstone & Company Ltd.
Topics: Targetting / Segmentation
Differences in readership among in-home and out-of-home readers
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Friedenthal, Jane
Organisations: Time Inc.
Topics: Quality of Reading
Segmenting by attitudes to tv advertising
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Samuels, John, Silman, Richard
Organisations: BMRB International
Topics: Targetting / Segmentation
The media effectiveness study (1995)
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Thompson, Ivor
Organisations: Thompson Lightstone & Company Ltd.
Topics: Inter-media Comparison, Quality of Reading
Magazine measurement in extreme environmeents
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Donato, Paul, Soong, Roland, Verdin, Pablo
Organisations: Audits & Surveys
Topics: Survey Descriptions
Readership research in asia: what is happening and where is it heading?
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Garton, Steve, Green, Andrew
Organisations: Nielsen SRG Hong Kong, Saatchi & Saatchi, Asia
Topics: Survey Descriptions
Language preferences within print medium and its implications for media planning
Symposium: 1995: Berlin, Session 8 - International Harmonisation
Authors: Tripathi, Praveen
Organisations: MARG Marketing and Research Group Pvt. Ltd.
Topics: General, Survey Descriptions