CURRENT TRENDS IN THE WORK OF THE AG.MA
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Czaia, Uwe, Speetzen, Rolf
Organisations: Axel Springer Verlag AG, Czaia Marktforschung GmbH
Topics: First Reading, Frequency of Reading, Page Exposure, Survey Descriptions
THE ART OF MODELS – ASCRIPTION IN GERMANY
Symposium: 1988: Barcelona, Session 8 - Fusion and ascripition
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Fusion and Modelling
YARDSTICKS FOR EXPOSURE QUALITY
Symposium: 1985: Salzburg, Session 7 - Qualitative Issues
Authors: Speetzen, Rolf, Wangard, Ursula
Organisations: Axel Springer Verlag AG, Doyle Dane Bernbach GmbH
Topics: Quality of Reading
DEBUGGING RANDOM ERRORS FROM MEDIA ANALYSIS DATA – A NEW TYPE OF VALIDATION
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Reliability, Validity
THE NEW MEDIA ANALYSIS MODEL IN GERMANY
Symposium: 1985: Salzburg, Session 1 - Comparative Methodologies and Major Changes Since Montreal
Authors: Scheler, Hans-Erdmann, Speetzen, Rolf
Organisations: Arbeitsgemeinschaft Media-Analyse EV (AG.MA), Axel Springer Verlag AG
Topics: Industry Issues, Survey Descriptions
MAKING THE MOST OF MEDIA ANALYSES
Symposium: 1983: Montreal, Session 8 - Models and predictions
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Analysis Issues
MATCHING MIND WITH MATTER
Symposium: 1983: Montreal, Session 7 - The qualitative aspects
Authors: Speetzen, Rolf, Wenzel, Wilfried
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading
German readership research from New Orleans to Montreal: small steps or a giant stride?
Symposium: 1983: Montreal, Session 1 - Comparative methodologies and major changes since New Orleans
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Survey Descriptions
The value of media exposures
Symposium: 1981: New Orleans, Session 5 - From media opportunity to advertisement exposure and effect
Authors: Speetzen, Rolf
Organisations: Axel Springer Verlag AG
Topics: Quality of Reading