Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
THE USE OF SELF-COMPLETION MEDIA QUESTIONNAIRES AMONG THE SPECIAL AUDIENCE OF THE MEDICAL PROFESSION
Symposium: 1988: Barcelona, Session 9 - New technical issues
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Data Collection, Targetting / Segmentation
CONFUSION CONTROL: SOME THEORETICAL CONSIDERATIONS
Symposium: 1985: Salzburg, Session 2 - Validity and Reliabiility
Authors: Muller-Veeh, Dieter
Organisations: IVE- Research International
Topics: Model Bias, Readership Model