Selling media in a multi-platform world
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Cameron, Gene, Klein, Caryn, Minghuang Zhang, Pingitore, Gina, Plakoris, Nick, Walker, Arianne, Witten, Steve
Organisations: J.D. Power & Associates, Time Inc.
Topics: Fusion and Modelling, Multi-platform Measurement
Secrets to success: real-world relationships between print effectiveness, readers & advertising
Symposium: 2005: Prague, Session 3 - The Advertisers Perspective
Authors: Bailey, Jane, Gugel, Craig, Klein, Caryn
Organisations: IMS, Time Inc.
Topics: Advertising Effects, Analysis Issues
Data fusion from the media sellers perspective
Symposium: 2001: Venice, Session 3 - Quality and Impact of Fusion
Authors: Bailey, Jane, Boller, Susan
Organisations: Time Inc.
Topics: Fusion and Modelling
Trends in time – budget shares and cross-elasticities of print and online media
Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement
Towards a more cost effective route for evaluating media in terms of communicatiion effect
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Barker, Belinda, Masson, Peter J
Organisations: Massons, Time Inc.
Topics: Advertising Effects
Differences in readership among in-home and out-of-home readers
Symposium: 1995: Berlin, Session 9 - Beyond AIR
Authors: Friedenthal, Jane
Organisations: Time Inc.
Topics: Quality of Reading
RESPONSE EFFECTS IN SURVEY MEASURES OF BEHAVIOUR: INSIGHTS FROM RESEARCH IN OTHER FIELDS
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Questionnaire Design
QUALITY OF READER INVOLVEMENT: REPORT ON RESEARCH IN PROGRESS
Symposium: 1988: Barcelona, Session 6 - Quality of reading
Authors: McDonald, Scott
Organisations: Time Inc.
Topics: Quality of Reading
How are we doing?
Symposium: 1985: Salzburg, Session 8 - How Are We Doing?
Authors: Schiller, Clark
Organisations: Time Inc.
Topics: General