Verified Quality: The New Way to Reclaim Your Ad Dollars
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Drouillard, Tom
Organisations: Alliance for Audited Media
Topics: Accountability – see Return on Investment and Advertising Effects, Ad Fraud, Industry Issues, Return on Investment - see also Advertising Effects
Online ad format acceptance: towards a « new deal »
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cools, Bernard
Organisations: Space
Topics: Advertising Effects
Fake News, Real Consequences
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: Cleveland, Britta, Fitcher, Dan, Galin, Mickey, Grey, Kathy, Marsh, Pamela
Organisations: Gfk
Topics: Advertising Effects, Brand Safety, Industry Issues
Creating Premium Environments Through High Ad Viewability
Symposium: 2017: Madrid, Session 1: The Digital Advertising Ecosystem and its Discontents
Authors: McLeary, Roger
Organisations: Time Inc.
Topics: Accountability – see Return on Investment and Advertising Effects, Advertising Effects, Viewable Impressions
Sample of One
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Turner, Denise
Organisations: Newsworks
Topics: General
President Trump and the American Consumer
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Millman, Steve, Pellegrini, Pat
Organisations: Simmons Market Research Bureau
Topics: General
The news business model conundrum
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Vir, Jason
Organisations: Kantar Media
Topics: Business Models
An Enhanced Target: The ‘Key Audience’
Symposium: 2017: Madrid, Session 2: Will Readers Pay for Quality? Business Models and Threats
Authors: Gonsalves, Bruce, Mehta, Hemant, Wicken, Geoff
Organisations: Kantar Media
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Quality of reading and advertising effectiveness
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Luchina, Marina, Shchipkov, Vladimir
Organisations: MediaScope
Topics: Engagement (all platforms) – see also Quality of Reading, Quality of Reading
Demonstrating the Value of Subscription Sources
Symposium: 2017: Madrid, Session 3: Monetising Engagement
Authors: Becker, Risa, Galin, Mickey, Jacobs, Lori
Organisations: Gfk, Time Inc.
Topics: Business Models