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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 1 - Advertising Effects

Connecting print with advertising tracking

Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Page, Graham, Wicken, Geoff
Organisations: BMRB International, Millward Brown
Topics: Advertising Effects, Targetting / Segmentation

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In the calm lies the power advertising effectivness on sunday

Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Braun, Michael, Pfleiderer, Rolf
Organisations: Axel Springer Verlag AG, TNS Infratest GmbH
Topics: Advertising Effects, Quality of Reading

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Pressedge optimising ad positioning in print media – revised

Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Czaia, Uwe
Organisations: Czaia Marktforschung GmbH
Topics: Advertising Effects, Page Exposure

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Now you see me, now you don’t! does ad positioning matter?

Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Fielding, Richard
Organisations: Starcom Worldwide
Topics: Advertising Effects, Page Exposure

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The fastest draw in the west? tv or print advertising

Symposium: 2003: Cambridge, Massachusetts, Session 1 - Advertising Effects
Authors: Bahary, Judy, Hughes, Doug, Uyenco, Beth
Organisations: Starcom Worldwide
Topics: Advertising Effects, Fusion and Modelling, Inter-media Comparison

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