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Publishing and Data Research Forum | PADRF
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  • asi Conferences
  • Past Papers (PDRF)
    • 2017: Madrid
    • 2015: London
    • 2013: Nice
    • 2011: San Francisco
    • 2009: Valencia
    • 2007: Vienna
    • 2005: Prague
    • 2003: Cambridge, Massachusetts
    • 2001: Venice
    • 1999: Florence
    • 1997: Vancouver
    • 1995: Berlin
    • 1993: San Francisco
    • 1991: Hong Kong
    • 1988: Barcelona
    • 1985: Salzburg
    • 1983: Montreal
    • 1981: New Orleans
  • Authors
  • Topics
  • Contact
  • Search

Session 10 - Web and Print Synergy or Cannibalisation

The case of the disappearing reader – print in the new media space

Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Deniz, Tonya, Lynch, Kate
Organisations: Starcom Worldwide
Topics: General, Multi-platform Measurement

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Print in the digital age: is the newspaper readership on the line?

Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: McMahon, Liz
Organisations: BMRB International
Topics: Multi-platform Measurement

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The digital revolution – will it lead to the ultimate demise of newspapers?

Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Byfield, Sheila, Harrison, Helen
Organisations: Helen Harrison & Co Ltd, MindShare Worldwide
Topics: Multi-platform Measurement

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Online advertising media in a market and multimedia study: measurement methods and findings on the interaction between print and online consumption

Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement

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Trends in time – budget shares and cross-elasticities of print and online media

Symposium: 1999: Florence, Session 10 - Web and Print Synergy or Cannibalisation
Authors: Bailey, Jane, Napior, David
Organisations: Roper Starch Worldwide, Time Inc.
Topics: Multi-platform Measurement

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