Urban life: research adventures in a changing world
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McMahon, Liz, Read, Doug
Organisations: BMRB International, Metro Newspapers
Topics: Internet (as data collection tool), Panel Research, Quality of Reading
Exploring the link between personality type and media choice
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: LaMontagne, Theresa
Organisations: OMD
Topics: Quality of Reading, Targetting / Segmentation
Audience: the appropriate measure of circulation quality
Symposium: 2003: Cambridge, Massachusetts, Session 8 - New Approaches
Authors: McDonald, Scott, McPheters, Rebecca
Organisations: Condé Nast Publications, McPheters & Company, Inc.
Topics: Quality of Reading, Readers-per-copy(RPC)