Advances in digital measurement: mobile web usage, bias correction and universe coverage
Symposium: 2011: San Francisco, Session 7 - Methodological Developments: Audience Estimation Models & Methods
Authors: Meierhoefer, Cameron, Pellegrini, Pasquale
Organisations: comScore, Inc.
Topics: Digital Platforms, Internet audiences / measurement - see also Multi-Platform Measurement, Multi-platform Measurement
Behavioral metrics for assessment of tablet audiences and advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Advertising best practices in a multi-platform world getting the most from print, digital replicas and interactive app advertising
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Greenfield, Marlene, Kraus, Ph.D, Stephen, Wright, Ian
Organisations: Hearst Magazines, Ipsos Mendelsohn, OTX MediaCT
Topics: Advertising Effects, Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
Measuring the effectiveness of ads in digitally delivered magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Slaten, Jana
Organisations: GfK MRI
Topics: Advertising Effects, Digital Platforms, Tablets and e-readers – readership on
Guidelines for maximizing the value of tablet vs. print magazines
Symposium: 2011: San Francisco, Session 6 - Panel: Tablet Metrics for Editorial and Advertising Evaluation?
Authors: Antonellis, Erin, Cleveland, Britta, Milligan, Liz, Shiffman, David, Ware, Britta C.
Organisations: Communispace, MediaVest, Meredith Corporation
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
A day in the life: tracking e-reader and tablet owners’ activities and patterns of use
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Baim, Julian, Becker, Risa, Galin, Michal, Lipman, Aaron, Mattlin, Jay A., Pittsinger, Matthew
Organisations: GfK MRI
Topics: Digital Platforms, Tablets and e-readers – readership on
What consumers really want: neurometric response to ipad magazine advertising
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Frank, Betsy, Moses, Elissa, Ring, Karen
Organisations: EmSense Corporation, Time Inc., Universal McCann
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Passive Measurement, Tablets and e-readers – readership on
Keep taking the tablets understanding tablet adoption, usage and its implications
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Marks, Richard
Organisations: Kantar Media
Topics: Digital Platforms, Tablets and e-readers – readership on
What’s new for news
Symposium: 2011: San Francisco, Session 5 - Tablet Users: Behaviours and Mindsets
Authors: Brussel, Gregg, Sirkin, Kate
Organisations: BBC Worldwide Americas, Starcom Media Vest Group
Topics: Digital Platforms, Engagement (all platforms) – see also Quality of Reading, Tablets and e-readers – readership on
UGC: friend or foe?
Symposium: 2011: San Francisco, Session 4 - Consumers in Control: Buzz, Social Media and User-Generated Content
Authors: Wicken, Geoff
Organisations: Kantar Media
Topics: Digital Platforms, Social media