The effectiveness of print contact

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Brand relations and buyer migration

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Measuring magazine advertising effectiveness and synergies

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How magazines maximize roi

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The ipa touchpoints initiative in practise

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Touchpoints: integration for multi-media planning

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Real cross media planning for television and magazines

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Magazine effectiveness now directly observable

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Power of magazines vs. tv and internet

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Media in the day of the consumer – is print really alone with its reader?

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