Valuing Print Brands, SMG IntenTrack

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Time-based Comparisons of Media Effectiveness: A New Approach

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Multi-Channel Readership: Impact on Ad Receptivity

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Online Print Publications and the Viability of Charging for Online Content

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What is the Impact of Magazine Readership on Website Visitation

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Readership Across Platforms

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Pakistan goes Multi-media with an Advertiser Driver ‘Single Source’ Survey

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Harnessing the power of “buzz” for media planning and channel optimisation

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The virtual currency

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Communication qualities in the multi-media environment

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