Quality comparison in a multimedia time use study
Symposium: 1995: Berlin, Session 2 - Technology
Authors: Den Boon, Arie, Kalfs, Nelly
Organisations: Transport Research Centre, Twinfo
Topics: Inter-media Comparison
AS TIME GOES BY
Symposium: 1993: San Francisco, Session 6 - Survey and media effects
Authors: Faasse, John
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Confer, Marian
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Dupont, Francoise, Raimondi, Dina
Organisations: Centre d'Etude des Supports de Publicità (CESP), TMPR
Topics: Inter-media Comparison
A REVIEW OF PRINT/TELEVISION COMMUNICATION STUDIES
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Smith, Alan
Organisations: Consultant
Topics: Advertising Effects, Inter-media Comparison
PERFECTION-VS-MARKETABLE DIRECTION: IS THERE A CHOICE?
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Godbeer, Roger
Organisations: Colgate Palmolive
Topics: Advertising Effects, Inter-media Comparison
THE ADVERTISING IMPACT OF MAGAZINES IN CONJUNCTION WITH TELEVISION
Symposium: 1991: Hong Kong, Session 8 -The Multiplier Effect a Panel Session
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects, Inter-media Comparison
OVER AND ABOVE JUST AUDIENCE MEASUREMENT A REFERENCE SURVEY – A NEW FORM OF ESTABLISHMENT SURVEY
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Laborie, Jean-Louis
Organisations: The Media Partnership Research
Topics: Inter-media Comparison
SINGLE SOURCE IN MEDIA RESEARCH: A PHILOSOPHY WITHOUT A FUTURE?
Symposium: 1991: Hong Kong, Session 2 - The Ideal Survey
Authors: Pfleiderer, Rolf, Unholzer, Gerhard
Organisations: TNS Infratest GmbH
Topics: General, Inter-media Comparison