Pressing the hot button for press
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Gonsalves, Bruce, Mehta, Hemant
Organisations: Indian Market Research Bureau
Topics: Fusion and Modelling, Inter-media Comparison
The bi-media multiplier effect: how tv guides and tv can create more value together
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Cour, Nicolas, Saint-Joanis, Gilbert
Organisations: EMAP Media
Topics: Inter-media Comparison
Time related measures of relative effect – an essential ingredient for multi-media campaign evalution
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Callius, Peter, Masson, Peter J
Organisations: Bucknull & Masson, IVE- Research International
Topics: Analysis Issues, Fusion and Modelling, Inter-media Comparison
Multi-media optimisers: the new couture?
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Green, Andrew
Organisations: OMD USA
Topics: Inter-media Comparison
Evaluating tv and print sales effect
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: Goerlich, Bruce
Organisations: Starcom Media Vest Group
Topics: Advertising Effects, Inter-media Comparison
Synergy brought about through duplication of contact with newspaper and internet
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Advertising Effects, Inter-media Comparison
Brazil fusion and multi-media duplication
Symposium: 2001: Venice, Session 10 - Integrating Print in the Planning Process Intermedia
Authors: De Montigny, Michelle, Lucia Lima, Ana
Organisations: IBOPE Media Information, KMR Group
Topics: Fusion and Modelling, Inter-media Comparison
Building a better starter kit of planning knowledge from campaign effectiveness research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison
The medium and the message – the comparative study of print and tv copy testing practices amog major advertisers and agencies.
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Ephron, Erwin, Zack, Barbara
Organisations: Ephron, G+J USA, Papazian & Ephron
Topics: Advertising Effects, Inter-media Comparison