Modelling magazine effectiveness
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Arpin, David, Oppenheim, Ellen, Pollak, Gerald, Robinson, Thomas D, Wyman, Robert
Organisations: Magazine Publishers of America, Precision Marketing Services
Topics: Advertising Effects, Internet (as data collection tool)
Synergy brought about through duplication of contact with newspaper and internet
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Okauchi, Shinichiro
Organisations: Dentsu Inc.
Topics: Advertising Effects, Inter-media Comparison
Measuring the qualitative value of magazines
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Evans, Cynthia
Organisations: The MediaEdge, WPP, Young & Rubicam
Topics: Quality of Reading
Aim, advertising impact measure
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Shields, Brian, Van Der Noort, Wim
Organisations: International Herald Tribune, Interview NSS
Topics: Quality of Reading
Quality rating point – the new currency
Symposium: 2001: Venice, Session 9 - The Advertising Effectiveness of Print and the Quality of the Reading Event
Authors: Kromann-Larsen, Morten, Randrup, Rolf
Organisations: Taylor Nelson Sofres/Gallup
Topics: Quality of Reading
Online media measurement: after the deluge
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: McDonald, Scott
Organisations: Condé Nast Publications
Topics: Multi-platform Measurement
Print media internet portals: a boon or bust for print media consumption?
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Hansen, Jochen
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
The internet as a medium
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Lindner, Gregg, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
How print media can win in the digital age
Symposium: 2001: Venice, Session 8 - The Digital Landscape the Internet as a Medium and as a Measurement Tool
Authors: Wilson, Richard
Organisations: OMP Worldwide
Topics: Multi-platform Measurement