Print and multi-media optimization: an evolutionary approach
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Collins, James, Harris, Steve
Organisations: BMRB International, Scarborough Research Corporation
Topics: Analysis Issues
An examination of differential weighting of successive waves of magazine readership estimates
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Baim, Julian, Frankel, Martin, Gray, Stuart
Organisations: BBDO, Mediamark Research Inc
Topics: Analysis Issues
Magazine audience accumulation: basic modeling issues
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Fusion and Modelling
The interval method – a suggested platform for meeting future challenges
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Walsh, Peter
Topics: Model Bias, Readership Model
The ideal readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Shepherd-Smith, Neil
Topics: Model Bias, Readership Model
The choice of readership model: now and in the future
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Monk, Donald
Topics: Model Bias, Readership Model
Research strategies in fragmented media markets
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Reigber, Dieter, Spohrer, Michael
Organisations: Axel Springer Verlag AG, Gfk AG Medienforshung
Topics: General, Targetting / Segmentation
The capi double screen questionnaire in the french nrs: from clay model to practice
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: De Langhe, Elisabeth, Le Van Truoc, Olivier
Organisations: Ipsos Medias, France
Topics: Data Collection, Passive Measurement
The new magazine press readership survey in france – preliminary results
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Marx, Jean-Louis
Organisations: AEPM
Topics: Data Collection, Passive Measurement