Harnessing the power of “buzz” for media planning and channel optimisation
Symposium: 2007: Vienna, Session 9 - Print Engagement
Authors: Carter, Polly
Organisations: KMR Group
Topics: Advertising Effects, Inter-media Comparison
Successfully measuring media brand consumption
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Hansen, Jochen, Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Multi-platform Measurement
Portfolio reach – a new metric for print and online brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Beck, Jennie, Branford, Chris
Organisations: Associated Newspapers, TNS Media, UK
Topics: Multi-platform Measurement
Consumer opinions of on-line newspaper brands
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Lindner, Gregg, Mallett, Daniel, Traub, Jane
Organisations: Scarborough Research Corporation
Topics: Multi-platform Measurement
Do media and fmcg brands really differ?
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Arapovic, Natasa, Zorko, Andraz
Organisations: EPH, VALICON
Topics: Multi-platform Measurement
Internet site measurement developments and print
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Collins, James, McDonald, Scott
Organisations: Condé Nast Publications, Mediamark Research Inc
Topics: Multi-platform Measurement
The virtual currency
Symposium: 2007: Vienna, Session 10 - Print Media as Brands
Authors: Faasse, John
Topics: Inter-media Comparison, Multi-platform Measurement
Daily reach and beyond
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Callius, Peter, Lithner, Anders
Organisations: Sifo Research International
Topics: Advertising Effects, Internet (as data collection tool), Readership Model
Managing change and maintaining quality maintaining quality in the rapidly changing, cost pressured media measurement landscape
Symposium: 2007: Vienna, Session 6 - New Measurement Tools
Authors: Ivie, George, W, Torrieri, Anthony
Organisations: Media Rating Council
Topics: Industry Issues
An experiment in measuring brand enhancement
Symposium: 2007: Vienna, Session 7 - Print Advertising Effectiveness
Authors: Shields, Brian
Organisations: International Herald Tribune
Topics: Advertising Effects, Quality of Reading