Magazine audience accumulation: development of a measurement system and initial results
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Agresti, Joseph, Baim, Julian, Frankel, Martin
Organisations: Mediamark Research Inc
Topics: Data Collection, Fusion and Modelling
Assessing creative wearout in magazine advertising validating uk findings on wearout based on us data
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Scott, Doug, Zack, Barbara
Organisations: G+J USA, Millward Brown
Topics: Advertising Effects
The development and use of the conde nast preferred subscriber network
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Osius, Isobel, Richard, Adam, Shullman, Robert
Organisations: Condé Nast Publications, The Willard Shullman Group
Topics: Editorial Research, Targetting / Segmentation
Building a better starter kit of planning knowledge from campaign effectiveness research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Smith, Alan
Organisations: FIPP
Topics: Advertising Effects, Inter-media Comparison
Multiple studies in advertising effectiveness
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: McPheters, Rebecca, Miller, Christine, Robinson, Thomas D
Organisations: Magazine Publishers of America, McPheters & Company, Inc.
Topics: Advertising Effects, Inter-media Comparison
The medium and the message – the comparative study of print and tv copy testing practices amog major advertisers and agencies.
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Ephron, Erwin, Zack, Barbara
Organisations: Ephron, G+J USA, Papazian & Ephron
Topics: Advertising Effects, Inter-media Comparison
“Friend or foe”? the role of databases in media research
Symposium: 1999: Florence, Session 7 - Print: Exploiting the Competitive Advantage
Authors: Brown, Andy, Donato, Paul
Organisations: BMRB International, KMR Group
Topics: Fusion and Modelling, Targetting / Segmentation
Automatic segmentation for reach/frequency estimation of newspaper sections and internet papers
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Arnaa, Kristian, Mortensen, Peter S
Organisations: Taylor Nelson Sofres/Gallup, The Aarhus School of Business
Topics: Analysis Issues, Multi-platform Measurement, Survey Descriptions
Divide and unite: splitting the summoscanner and data fusion
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Tchaoussoglou, Costa, Van Der Noort, Wim
Organisations: Interview NSS, SUMMO
Topics: Fusion and Modelling
Modelling audience data for newspapers local editions media-planning
Symposium: 1999: Florence, Session 6 - Refining Our Models
Authors: Santini, Gilles
Organisations: Ipsos/IMS
Topics: Fusion and Modelling