What’s new pussycat? cati, capi and casi : or what else?
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Soels, Bart, Tchaoussoglou, Costa
Organisations: SUMMO, TMP
Topics: Data Collection, Fusion and Modelling, Passive Measurement
Audipress 2000 – the new deal of the italian readership survey
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Bichisao, Dino
Organisations: Audipresse
The quality of reading survey an instrument for change
Symposium: 1999: Florence, Session 5 - Enhancing Our Readership Methods New Approaches
Authors: Birt, Hilary, Consterdine, Guy, Robinson, Lynne
Organisations: Guy Consterdine Associates, IPA, Ipsos MediaCT
Topics: Quality of Reading
Ways to increase mail surveys response rates: an update based on over 20 years of practical and experimental experience
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: McCullough, Walter
Organisations: Mendelsohn Media Research Inc.
Topics: Response Rates
Increasing the length of assignment – the effect on nrs response rates
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Eldershaw, Richard
Topics: Response Rates
Can we balance intrusiveness with the needs of readership measurement?
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Thompson, Ivor
Topics: Response Rates
In search of a respondent
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Chattopadhyay, Shiloo, Sethi, Ashok
Organisations: Taylor Nelson Sofres Mode
Topics: Response Rates, Survey Descriptions
Managing non-response: who really matters
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Page, Katherine
Organisations: Ipsos MediaCT
Topics: Response Rates
Can’t buy me love, but how about response? an analysis of response rates from the european business readership survey
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Birt, Hilary, Gorczyca, Faye, McDonald, Simon
Organisations: Ipsos MediaCT, The Financial Times
Topics: Response Rates
Every one is watching you do it! auditing and examining magazine research as executed in the united states. a summary for combined abc/mrc papers
Symposium: 1999: Florence, Session 4 - The Response Rate Challenge
Authors: Cable, Virginia, Julevich, Daniel, Spittler, Jayne
Organisations: Ernst & Young, Starcom Worldwide
Topics: Industry Issues