THE ROAD TO ACCOUNTABILITY – IF WE TAKE IT, THEY WILL FOLLOW
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Warrens, Robert
Organisations: J Walter Thompson
Topics: Advertising Effects
WE HAVE TRAVELLED TO THE MOON AND NOW WE KNOW IT WASN’T WORTH THE EFFORT – OR DO WE? WAS IT WORTH TRAVELLING TO THE MOON?
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Schmutz, Rene
Organisations: WEMF, REMP
Topics: Data Collection
THE ADVERTISING IMPACT OF MAGAZINES WHEN USED IN CONJUNCTION WITH TELEVISION
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Confer, Marian
Organisations: Magazine Publishers of America
Topics: Advertising Effects, Inter-media Comparison
AG.MA – OVERVIEW
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Walter, Michael
Organisations: Gruner + Jahr AG & Co
Topics: Page Exposure, Readers-per-copy(RPC), Survey Descriptions
CHANGES IN THE GREAT BRITAIN NRS
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Beeson, Roger
Organisations: National Readership Survey, GB
Topics: Data Collection, Industry Issues, Survey Descriptions
A REVIEW OF AMPS READERSHIP METHODOLOGY
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Yssel, Gert
Organisations: SAARF
Topics: Survey Descriptions
A NEW APPROACH TO THE ROLE OF THE PRESS IN MULTI-MEDIA STRATEGY AS SHOWN BY THE CESP MULTI-MEDIA TIME-BUDGET
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Dupont, Francoise, Raimondi, Dina
Organisations: Centre d'Etude des Supports de Publicità (CESP), TMPR
Topics: Inter-media Comparison
PRESS READERSHIP MEASUREMENT IN FRANCE: THE 1993 REVOLUTION
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Truchot, Didier
Organisations: Ipsos
Topics: Industry Issues, Survey Descriptions
CHINA – THE LAST GREAT MEDIA FRONTIER
Symposium: 1993: San Francisco, Session 2 - Major industry initiatives
Authors: Garton, Steve, Khoon, Tan Sok
Organisations: SRG
Topics: Analysis Issues, Survey Descriptions