VALIDATING A.I.R. LEVELS BY CIRCULATION AND SOURCE OF COPY DATA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Shepherd-Smith, Neil
Organisations: Telmar
Topics: Readers-per-copy(RPC), Validity
R.P.C. DIFFERENCES BETWEEN BLACK AND WHITE POPULATIONS IN SOUTH AFRICA
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Scott, Sue
Organisations: IBIS & MRA Media Services
Topics: Readers-per-copy(RPC)
THE AG. MA RESEARCH PROGRAMME: -VALIDATION OF THE READER-PER-ISSUE (A.I.R.)-?: THE WAITING-ROOM STUDY
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Pfleiderer, Rolf
Organisations: TNS Infratest GmbH
Topics: Readers-per-copy(RPC), Validity
QUESTIONNAIRE STRUCTURE AND READERSHIP LEVELS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Brown, Michael
Organisations: RSGB
Topics: Questionnaire Design
ASPECTS OF ASCERTAINING SPECIAL INTEREST TITLES IN MEDIA AND MARKET ANALYSIS
Symposium: 1993: San Francisco, Session 5 - Model bias, readers per copy and other issues
Authors: Schneller, Johannes
Organisations: Institut für Demoskopie Allensbach
Topics: Questionnaire Design
CAPI AND THE NRS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Finch, Steven, Meier, Erhard
Organisations: RSL - Research Services Ltd
Topics: Data Collection, Questionnaire Design, Readership Model
THE RELATIONSHIP OF SCREENS AND READS AND THE ROLE OF SCREENING IN READERSHIP MEASUREMENT
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Mallett, Daniel
Organisations: Daniel Mallett Associates
Topics: Readership Model, Survey Descriptions
HOW CHANGES IN SCREEN-INS AFFECT READS
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Appel, Valentine
Organisations: Consultant
Topics: Readership Model
SCREENS, FREQUENCY OF READING AND READERSHIP CLAIMS : THE BIGGER PICTURE
Symposium: 1993: San Francisco, Session 4 - Screening and read to screen
Authors: Tessier, Alain
Organisations: Mediamark Research Inc
Topics: Readership Model
SAMPLING CONSIDERATIONS WITH SINGLE SOURCE DATA
Symposium: 1993: San Francisco, Session 3 - Other important issues
Authors: Coffey, Steve, Joyce, Timothy
Organisations: Nielsen Household Services
Topics: Sampling